Digital Marketing Definition & Examples

A digital marketer is a marketing specialist who understands how to develop and deploy effective marketing strategies online. A digital marketer understands connecting with an online audience. They can ensure your brand engages with your consumer from the first point of contact through after-sales service. Thrive Internet Marketing Agency is an award-winning internet marketing company that provides goal-oriented advertising solutions.

How To Start A Career In Digital Marketing?

This employee might also work with the content marketing specialist to develop a strategy for which content to post on which social network. With offline marketing, it's very difficult to tell how people are interacting with your brand before they have an interaction with a salesperson or make a purchase. Digital marketing helps you reach a larger audience than you could through traditional methods, and target the prospects who are most likely to buy your product or service. Additionally, it's often more cost-effective than traditional advertising, and enables you to measure success on a daily basis and pivot as you see fit. We love helping businesses grow with digital marketing strategies and solutions. As a result, the primary goal of most B2C companies is to guide the customer journey into and through their marketing funnel.

What Is Digital Marketing?

When in doubt, try both, and iterate on your process as you learn which channels — paid or free – perform best for your brand. Again, this is a high value wecareweserve content piece which is great for lead generation. Research reports and new data for your industry can also work for the awareness stage though, as they're often picked-up by the media or industry press. Beyond your website, you'll probably choose to focus your efforts on business-focused channels like LinkedIn where your demographic is spending their time online.

Native Advertising

If you know the demographics you want to target, using digital means can reach anyone, anywhere. Studies show that 75% of consumers trust a local business more if it has positive reviews, while 60% of consumers say that negative reviews make them not want to hire a business. Blue Corona's reputation management services help you generate more reviews and manage/respond to negative reviews on behalf of your company.

The digital marketer usually focuses on a different key performance indicator for each channel so they can properly measure the company's performance across each one. In larger companies, these tactics have multiple specialists that each focus on just one or two of the brand's digital channels. Email marketing is the oldest form of online marketing, and it’s still going strong.